This privacy policy explains how Ethiopian Photography Tours 
(“we”, “us”, “our”) collects, uses, shares, and protects your personal information when you use our website https://www.ethiopianphotographytours.com  (“Website”) or book our services. By using our Website or booking our services, you agree to our privacy policy and consent to our data practices. If you do not agree to our privacy policy, you should not use our Website or book our services.

What personal information do we collect?

We collect personal information from you when you use our Website or book our services. Personal information is any information that can identify you or be linked to you, such as your name, email address, phone number, passport number, payment details, travel preferences, or health conditions. We may collect personal information from you in the following ways:

• When you fill out forms on our Website, such as contact forms, booking forms, feedback forms, or newsletter subscriptions.
• When you communicate with us via email, phone, social media, or other channels.
• When you browse our Website, we may use cookies and other tracking technologies to collect information about your device, browser, location, IP address, and online activity.
• When you book our services, we may collect information about your travel itinerary, flight details, accommodation, transportation, insurance, visa, or other arrangements.
• When you participate in our surveys, contests, promotions, or events.
• When you provide us with testimonials, reviews, ratings, or feedback.

Why and how do we use your personal information?

We use your personal information for various purposes, such as:

• To provide you with our services, such as processing your bookings, confirming your reservations, issuing your tickets, sending you confirmations, invoices, or receipts, or facilitating your payments.
• To communicate with you, such as responding to your inquiries, requests, or complaints, sending you newsletters, updates, or offers, or notifying you of any changes to our services or policies.
• To improve our Website and services, such as analyzing the traffic and usage of our Website, enhancing the functionality and performance of our Website, personalizing your content and offers, or soliciting your feedback and suggestions.
• To comply with our legal obligations, such as verifying your identity, preventing fraud, maintaining records, or cooperating with law enforcement or regulatory authorities.
• To protect our rights and interests, such as enforcing our terms and conditions, resolving disputes, or defending ourselves from claims or liabilities.

We use your personal information only when we have a lawful basis to do so, such as:

• When you give us your consent, such as when you sign up for our newsletter, agree to our cookies, or participate in our promotions.
• When it is necessary for the performance of a contract with you, such as when you book our services or pay for our services.
• When it is necessary for our legitimate interests, such as when we improve our Website and services, communicate with you, or protect our rights and interests.
• When it is necessary for compliance with a legal obligation, such as when we verify your identity, prevent fraud, or cooperate with law enforcement or regulatory authorities.

Who do we share your personal information with?

We may share your personal information with third parties who help us provide our services, such as:

• Our service providers, such as airlines, hotels, car rental companies, tour operators, guides, or other travel-related businesses, who are involved in fulfilling your bookings or arrangements.
• Our payment processors, who process your payments and transactions on our behalf.
• Our technology partners, who provide us with software, platforms, tools, or systems that enable us to run our Website and services.
• Our marketing partners, who assist us with our newsletters, updates, offers, or promotions.
• Our analytics partners, who help us measure and analyze the traffic and usage of our Website and services.

We may also share your personal information with third parties when we have a lawful basis to do so, such as:

• When you give us your consent, such as when you opt-in to receive marketing communications from our partners or participate in their promotions.
• When it is necessary for the performance of a contract with you, such as when we share your information with our service providers who are involved in fulfilling your bookings or arrangements.
• When it is necessary for our legitimate interests, such as when we share your information with our technology partners who help us improve our Website and services, or with our marketing partners who help us communicate with you.
• When it is necessary for compliance with a legal obligation, such as when we share your information with law enforcement or regulatory authorities, or when we are required to disclose your information by law or court order.

We do not sell, rent, or trade your personal information with any third parties for their own purposes, without your consent.

How do we protect your personal information?

We take appropriate technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

• Using encryption, firewalls, passwords, and other security technologies to safeguard your information on our Website and systems.
• Limiting the access to your information to our authorized employees, agents, and contractors who need to know your information for their legitimate purposes, and who are bound by confidentiality agreements.
• Training our staff on data protection and privacy policies and practices, and requiring them to comply with them.
• Reviewing and updating our security measures and procedures regularly and in accordance with the industry standards and best practices.

However, no method of transmission or storage of information is completely secure, and we cannot guarantee the absolute security of your information. You are responsible for keeping your password and account details confidential, and for notifying us immediately if you suspect any unauthorized access, use, or disclosure of your information.

How long do we retain your personal information?

We retain your personal information for as long as it is necessary for the purposes for which we collected it, or as required by law. The retention period may vary depending on the type and nature of the information, the purpose and legal basis of the use, and the applicable legal or regulatory obligations. Generally, we retain your information for the following periods:

• For information related to your bookings or arrangements, we retain your information for the duration of your travel and for a reasonable period thereafter, or as required by law or contract.
• For information related to your payments and transactions, we retain your information for as long as required by tax, accounting, or financial laws or regulations.
• For information related to your communications with us, we retain your information for as long as necessary to respond to your inquiries, requests, or complaints, or as required by law or contract.
• For information related to your newsletters, updates, offers, or promotions, we retain your information for as long as you remain subscribed to our marketing communications, or until you opt-out or withdraw your consent.
• For information related to your feedback and suggestions, we retain your information for as long as necessary to improve our Website and services, or as required by law or contract.

When we no longer need your information, we will delete it from our systems and databases, or anonymize it so that it can no longer be linked to you.

What are your rights and choices regarding your personal information?

You have certain rights and choices regarding your personal information, such as:

• You have the right to access your information, and to request a copy of your information that we hold.
• You have the right to correct your information, and to request us to update or rectify your information that is inaccurate or incomplete.
• You have the right to delete your information, and to request us to erase or remove your information that is no longer necessary or relevant for our purposes, or that you no longer consent to.
• You have the right to restrict your information, and to request us to limit or suspend the use of your information that is excessive or unlawful, or that you have objected to.
• You have the right to object to your information, and to request us to stop or cease the use of your information that is based on our legitimate interests, or that is used for direct marketing purposes.
• You have the right to data portability, and to request us to transfer or provide your information to you or another data controller in a structured, commonly used, and machine-readable format, where technically feasible.
• You have the right to withdraw your consent, and to revoke your consent to our use of your information at any time, where our use is based on your consent.
• You have the right to complain, and to lodge a complaint with us or the relevant data protection authority, if you are not satisfied with how we handle your information.

To exercise your rights and choices, you can contact us at [your email address] or [your postal address], and provide us with your name, email address, phone number, and a description of your request. We will respond to your request within a reasonable time, and in accordance with the applicable laws and regulations. We may ask you to verify your identity, or to provide us with additional information, before we process your request.

Some of your rights and choices may be subject to limitations or exceptions, depending on the nature and scope of your request, the legal basis and purpose of our use, and the applicable laws and regulations. We will